What they want, what they need and how they want to promote their company.
After getting all information from client, we'll start developing an outline of the content and goal of the project, which will present it for approval before proceeding.
Another way we called it “Brainstorming” .Critical thinking phase. Develop conceptual strategy and approach using analysis and conclusions of data gathered. Conceptualize visual presentation methods based upon strengths of client offering(s).